https://www.tomshardware.com/news/n...olutio-gaming-thing-of-past-dlss-here-to-stay
In other words, they've given up on improving actual performance.
During their discussion with Digital Foundry's Alex Battaglia and PCMR's Pedro Valadas, Bryan Catanzaro — Nvidia's VP of Applied Deep Learning Research — stated that native resolution gaming is no longer the best solution for maximum graphical fidelity. Catanzaro went on to say that the gaming graphics industry is headed toward more significant reliance on AI image reconstruction and AI-based graphics rendering in the future.
Catanzaro's statement was in response to a question from Valadas regarding DLSS and whether Nvidia planned to prioritize native resolution performance in its GPUs. Catanzaro pointed out that improving graphics fidelity through sheer brute force is no longer an ideal solution, due to the fact that "Moore's Law is dead."
In other words, they've given up on improving actual performance.