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- May 18, 1997
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After riding "influencers" advertising into the ground, and decided it has been abused as much as possible, one of the world's largest advertiser is getting out of the buying influence business, or so they say. At least we are safe from this kind of a abuse in the computer hardware enthusiast category. You will never find any products being "covered" by Youtube talking heads, without ever being tested in any way, even if they are using these components to put in their own personal computers. Thanks cageymaru.
LONDON (Reuters) - Consumer goods giant Unilever (ULVR.L) (UNc.AS), the world’s second-biggest advertiser, is cutting ties with digital media “influencers” that buy followers, saying it wants to help make advertising more transparent.
The practice of buying followers risks eroding trust and therefore damaging one of the fastest-growing areas of advertising - the billion-dollar-a-year market now known as “influencer marketing” - and Unilever says it wants it to stop.
LONDON (Reuters) - Consumer goods giant Unilever (ULVR.L) (UNc.AS), the world’s second-biggest advertiser, is cutting ties with digital media “influencers” that buy followers, saying it wants to help make advertising more transparent.
The practice of buying followers risks eroding trust and therefore damaging one of the fastest-growing areas of advertising - the billion-dollar-a-year market now known as “influencer marketing” - and Unilever says it wants it to stop.
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