I have been building my own systems since 1998. My first was an AMD K6-II-400. I bought some cheap RAM to go with my first build and quickly found out that not just any RAM would do. After several reviews of memory on the few computer websites with meaningful (Trustworthy) reviews. The common denominator was Corsair. SO I bought my first PC-100 memory and I have bought Corsair anytime I have a finicky system that needs memory. I Swear by Corsair....ooh that is a great slogan.
cor·sair
[kawr-sair]
–noun
1. of or having superior quality
2. moving or able to move, operate, function, or take effect quickly; quick; swift; rapid
3. that may be relied on; dependable in achievement, accuracy, honesty, etc.
How does Corsair kick ass? They've been offering the BEST ram combo's since overclocking became mainstream! The Dominator series is the Ferrari of DIMMs hands down. All their products are top notch. I own a H50 and love it.
Corsair always performs well and looks good in my computer at the same time. Performance is more important of course, especially when I'm overclocking my CPU 176%!
They Kick Ass because time and time again they are consistently reliable. While they have grown in the product offerings, they take it slow and do it right.