So what? That's the beauty of the free market system. They can ask what they want. We as consumers should do our duty and not purchase at that price point if we want the price to come down.
Actually, newegg's pattern usually is:
- first super small batch of cards is sold at MSRP so the bleeding edge earlier adopters post happy things on the forums.
- then subsequent batches of popular cards are sold at "set by demand" higher prices.
Thats fine if you have $750 to blow on it. My HD5870 running 1Ghz /1300mhz has been wonderful for the $380 I paid for it in Oct and I bet Fermi won't be much faster.