I don't trust these prices - it's in USD - and when I do the conversions for my country (Canada/CAD), they're less than what the current series (4070 Ti, 4080) go for.It can't cost more than a 7900xtx if it wants to compete otherwise ... well fools will still part with thier money
If people would just stop paying 2000 for gpus we could see 4090s for 599 again but society will do what makes the least sense.
The cheapest 4070 Ti is $1100 ($825 USD) and the 4080 is $1600 ($1200 USD). We get a 'Canuck tax' - I suspect those in Australia and Europe (EU/European countries) do, also. It's an extra added amount when you compare to US market prices.
Look at the 4080 price!