He said it in the post, the point is to piss off liberals. A lot of liberals want clean air, so if you're making it dirty on purpose, that gets them riled up.I never got the point of "rolling coal". It is up there with putting a spark plug in the tailpipe of an older car and then running it rich to make it shoot flame out of the ass end.
Diesel is harder to get the emmissions down on, but is more efficient in terms of MPG than gasoline. More therms in a given amount of diesel than in gasoline, hence you go further on the same amount of fuel with diesel.
There is a reason trains, ships, heavy trucks predominantly use diesel.