monkeymagick
[H]News
- Joined
- Jun 22, 2008
- Messages
- 480
In case anyone missed it, here's an oldie, but goodie news from last week. Netflix signed the late-night-great David Letterman to host a six-episode talk show. The talk show would premiere in 2018 to the glee of older folks as the streaming giant is trying to court the baby boomer demographic.
According to a recent survey, only 19 percent of adults 65 and up, subscribe to the service. The average age of viewers for Letterman was 58 years old during his heyday and what better way to increase profits than to target that same group.
Globally, Netflix's subscriber growth continues to soar. But back home in the US, it's flat-lining. Many of the millennials who may be happy to cut the cord have already subscribed to Netflix. Older TV viewers present the biggest opportunity for continued US growth.
According to a recent survey, only 19 percent of adults 65 and up, subscribe to the service. The average age of viewers for Letterman was 58 years old during his heyday and what better way to increase profits than to target that same group.
Globally, Netflix's subscriber growth continues to soar. But back home in the US, it's flat-lining. Many of the millennials who may be happy to cut the cord have already subscribed to Netflix. Older TV viewers present the biggest opportunity for continued US growth.