They'll probably change the price tomorrow; that's what they did with Zen3 3. "Look, it's $649, but you can get it for $200 off. Just ignore that the sale price is actually MSRP." To be fair they used to have some actual good sale prices on CPUs.I'm guessing when someone shows up, they go "Oh, actually it's marked down to this". I'm sure a few proceed to think man, what a great deal I got!