Megalith
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Results from an Adobe survey have confirmed that email is not going anywhere, particularly in the workplace: 36% of 1,007 respondents say that it remains their preferred method of communication with work colleagues, while new-fangled solutions such as social networks are seeing little to no interest.
Adobe's email survey lands as the company adds new tools and its Sensei artificial intelligence to its Adobe Campaign email marketing suite. AI will be used to pick the best images for email marketing and predict churn. The survey is interesting because it highlights where email usage is headed directionally and how what's deemed a tired communication tool is still effective. The survey is based on 1,007 U.S. respondents who were white collar employees and owned a smartphone.
Adobe's email survey lands as the company adds new tools and its Sensei artificial intelligence to its Adobe Campaign email marketing suite. AI will be used to pick the best images for email marketing and predict churn. The survey is interesting because it highlights where email usage is headed directionally and how what's deemed a tired communication tool is still effective. The survey is based on 1,007 U.S. respondents who were white collar employees and owned a smartphone.