I'm in the same boat. I found Asus boards had become overpriced for what they were. Went gigabyte for a while, my last board was a z170. Still runs to this day, but it was quite buggy when it was new. Once they got the bios bugs worked out it was great, just took way too long to do so!I haven’t bought an Asus motherboard for close to 20 years (during the Pentium 4 era). It wasn’t due to reliability, but mainly because other brands like Gigabyte or MSI were a better value and had the features I was looking for at the money I was willing to spend. Thankfully, all of the mobos I’ve purchased over the years, from Gigabyte, MSI, EVGA, and even ECS (from the Fry’s Electronics CPU/mobo deals) never gave me any issues. If I was in the market right now for a new desktop build, I’d definitely avoid Asus based on GN’s video + how they handled the situation thus far.
Knocking on wood that the ROG Strix gaming laptop I bought last year stays trouble free.
Currently running an MSI. So far it's been perfect.