Its becoming too goddamn expensive, which in tern makes it niche.
$2000 for a graphics card is absurd!
No one is forcing you to buy a $2,000 GPU. So what if Nvidia made a $3,000 or $4,000 card, you would still try to buy it? I have no problem if Nvidia or ATI charged $1,000 or $2,000 or even $3,000 for a card. It's like with cars, you can buy a Buick Encore or a Ferrari, I don't whine that I can't afford a Ferrari.