sure but nvidia shouldn't be making short sighted moves like that. nvidia has recently been investing and making moves for long term acquisitions of market share in not only gpus but a wide variety of field. If they are striving to fill the position of a tech giant like that they need to make smarter plays with there bread and butter (gpus)
This launch was a pr fail, a marketing fail, a supply fail, and if that was their intention they need to reconsider their business decisions as there actions not only reflected negatively on the company but also gave amd a unique position to leverage.
You can put off all of the busness bs for a few months and still do fine as a company, especially if your able to deliver solid profitable product cycles. heck look at intel they can sit back and stagnate for years without really killing the company.
It doesn't matter because in a market with limited options and competition, the bad PR amounts to nothing.