NVIDIA to Target $450 Price-point with GeForce RTX 4060 Ti / Review Round Ups

erek

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4060 Ti Round Up Review Here

"NVIDIA is preparing its fifth GeForce RTX 40-series "Ada" graphics card launch in May 2023, with the GeForce RTX 4060 Ti. Red Gaming Tech reports that the company could target the USD $450 price-point with this SKU, putting it $150 below the recently launched RTX 4070, and $350 below the RTX 4070 Ti. The RTX 4060 Ti is expect to nearly max-out the 5 nm "AD106" silicon, the same one that powers the RTX 4070 Laptop GPU. While the notebook chip maxes it out, featuring all 4,608 CUDA cores physically present across its 36 SM, the desktop RTX 4060 Ti will be slightly cut down, featuring 34 SM, which work out to 4,352 CUDA cores. The "AD106" silicon features a 128-bit wide memory interface, and NVIDIA is expected to use conventional 18 Gbps-rated GDDR6 memory chips. The design goal behind the RTX 4060 Ti could be to beat the previous-generation RTX 3070, and to sneak up on the RTX 3070 Ti, while offering greater energy efficiency, and new features such as DLSS 3."

Source: https://www.techpowerup.com/307412/nvidia-to-target-usd-450-price-point-with-geforce-rtx-4060-ti
 
What about the Geforce 4 ?
Geforce 4 MX was hot garbage. The Geforce 4 Ti's were quickly left for dead when Nvidia's failed Geforce FX was making good use of DX 8.1, which none of the Geforce 4 Ti's could do, meaning those cards couldn't play newer games. The reason for the DX 8.1 was because the Geforce FX while using actual DX9 was also hot garbage. Nvidia's idea of DX9 was DX8.1.
Nvidia needs to focus on releasing the 5000 series as soon as possible...the 4000 series is one of the worst series ever in terms of price/performance
All you'd be doing is making the 4000 series cheaper in relation to the 5000. RTX 4060 at $450 might force Intel to lower their price for the A770. You want lower prices then don't buy Nvidia. I find it funny that AMD hasn't launched any new GPU's in a while. There's no RX 7800, 7700, 7600, and etc. With AMD officially lowering the price of the 7900 XT by $100, it still isn't enough. Both the 7900 XT and XTX can easily be found for their official pricing because they think they can do what Nvidia isn't doing. I'm sure AMD is scratching their collective heads wondering how to continue pricing their GPU's when Nvidia is failing to sell theirs. Let Nvidia sit and twist or buy from AMD and Intel or go buy a discounted RTX 3000 series GPU. By discounted I mean used. Let Jensen Huang go say AI a few hundred times to prolong their high stock value while they sell no gaming GPU's.
 
Geforce 4 MX was hot garbage. The Geforce 4 Ti's were quickly left for dead when Nvidia's failed Geforce FX was making good use of DX 8.1, which none of the Geforce 4 Ti's could do, meaning those cards couldn't play newer games. The reason for the DX 8.1 was because the Geforce FX while using actual DX9 was also hot garbage. Nvidia's idea of DX9 was DX8.1.
At the days that was "normal", I do not remember by Geforce 4 Ti 4200 aging that badly, but I sold it quick so did not follow up much. I obviously did not have the GeForce 2 renamed GeForce 4MX in mind when I talked about the 4 series.

AMD hasn't launched any new GPU's in a while
If the 4060ti for some reason launch before the 7800-7800xt it will really start to look like the overstock of the high end RDNA 2 were really a giant issues (if they continue to be possible to find at those prices)

I can see AMD being in a strange situation, they probably want to release 6900xt type of performance at the high price has well, but make little sense has long as you can simply pick a 6800xt-6900xt instead. Or maybe there is something more serious going on, on the new stuff, but could it be just it ?
 
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At the days that was "normal", I do not remember by Geforce 4 Ti 4200 aging that badly, but I sold it quick so did not follow up much. I obviously did not have the GeForce 2 renamed GeForce 4MX in mind when I talked about the 4 series.
I had a Geforce 4 ti 4200 (red PCB) it played Doom 3 30fps. I think it was still AGP at that point. :D
 
Prices for the 4000 series and the 7000 series don't get better until the crapload of 3000's and 6000's are off the market.
Nothing is helped either by all the parts manufacturers who got a taste of big margins during the pandemic and are all about those big numbers, excusflation has basically doubled the cost of assembling a GPU and until the supply chain actually corrects itself we are all fucked across the board from Butter to GPU's.
 
I'm still running a RTX 2060 bought in 2019 and was hoping to replace it with a 4 series. Though I can afford a 4090 I'm not stupid enough to pay for one, lol. Guess I'm gonna have to wait till the 5 series, ugh.

Anything involving the number 4 & Nvidia has always been garbage, with the exception of the nForce 4 motherboard chipset.

I think you're thinking of the Geforce 5/FX series, that was a yuge embarrassment for nVidia.

 
For those of you wondering about MSRPs of past cards with 2023 inflation in parenthesis.

Price
1060: $299 ($377) , 2016
2060 Super: $399 ($471), 2019
3060 Ti: $399 ($465), 2020
4060 Ti: $450

Price wise, this isn't completely off base when you take into account inflation and its a TI part It's cheaper than the 2060 Super and 3060 Ti. The 1060 series didn't have a Ti, so that would obviously be priced lower. A few articles are blasting this price through, saying it should be $400 at most. They aren't necessarily wrong.

Performance
1060: 9% faster than 970
2060 Super: 17% faster than 1070 Ti
3060 Ti: 15% faster than 2070 Super
4060 Ti: (3070 to 3070 Ti)

Performance wise, I am disappointed that a Ti part is only trying to beat the non-ti part of the previous generation. Previous generations handily beat the previous high tier Ti. If the price/design goal is true, it looks like Nvidia is trying to keep the cost down, margins up, and give you a less performing part. Fun stuff. DLSS 3.0 and RT can only go so far. This design goal feels more like a 4060 vanilla part to be honest
 
Prices for the 4000 series and the 7000 series don't get better until the crapload of 3000's and 6000's are off the market.
Maybe for some model but for say arguably the worst offender of all the 4000 and 7000 series is the 4080, why would the price get better once they do not have to compete with 6900xt-6950xt (there is virtually no new 3090-3090ti outhere that compete with it)
https://www.newegg.com/p/pl?N=4814 100007709 601357248 601399539&d=rtx+3090&isdeptsrh=1&Order=1

On newegg already I am not sure a single 3080-3080ti still complete either:
https://www.newegg.com/p/pl?N=4131 4814 601357282 100007709&d=rtx+3080&Order=1

Less competition could tend to keep price up instead of down.

There about nothing and the cheapest 3080 10gb (Zotac at $670, not ship by newegg) cost too much versus a 4070 to make sense, seem like some supply chain automated more than something that would be bought by someone over a $600 Asus 4070.

You could be right until those well priced 6000s does not move (high end ampere offer seem to have been bad since until last black friday), AMD do not release the 7800-7700 series and until they do nothing move in the price-performance offer, when they do it, it gives them the option to do so.

If and as long Nvidia can sales 814mm H100 for $35-40k on is TSMC nvidia 4 orders, they could be happy with not moving that much gaming card, specially if they keep the halo-mindshare in that space fully with the 4090.

Like Turing they could go with mindling sales to not loose the newer higher price that was build and adjust just a bit with the 5000 thousand series, if the competition is happy to go with it, themselves enjoying the same high price, when there only 2 company, not a Chinese one or really intel yet it is quite easy to coordinate without having to say anything.
 
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Wowsa $450........Boy Nvidia sure does like ripping off customers!

The 4060ti should be $350 and called the 4060. The 4070 should be called 4060ti and priced at $500, and the 4070ti should be called the 4070 and priced at $600.
 
For those of you wondering about MSRPs of past cards with 2023 inflation in parenthesis.

Price
1060: $299 ($377) , 2016
2060 Super: $399 ($471), 2019
3060 Ti: $399 ($465), 2020
4060 Ti: $450

Price wise, this isn't completely off base when you take into account inflation and its a TI part It's cheaper than the 2060 Super and 3060 Ti. The 1060 series didn't have a Ti, so that would obviously be priced lower. A few articles are blasting this price through, saying it should be $400 at most. They aren't necessarily wrong.

Performance
1060: 9% faster than 970
2060 Super: 17% faster than 1070 Ti
3060 Ti: 15% faster than 2070 Super
4060 Ti: (3070 to 3070 Ti)

Performance wise, I am disappointed that a Ti part is only trying to beat the non-ti part of the previous generation. Previous generations handily beat the previous high tier Ti. If the price/design goal is true, it looks like Nvidia is trying to keep the cost down, margins up, and give you a less performing part. Fun stuff. DLSS 3.0 and RT can only go so far. This design goal feels more like a 4060 vanilla part to be honest
The 1060's launch MSRP was $250, so a much better value than what preceded and succeeded it.

Back when the 1060 launched it was such a relatively good value that I was convinced that nVidia had originally intended to launch it as a 1060Ti for significantly more, but Polaris was so much better than expected from a performance and value standpoint that they had to drop the price and classification of the 1060Ti to compete with it.

The fact that the 1060 3GB was also cut down on CUs didn't do anything to change my perception that it was the actual intended 1060, and Polaris was just so good that nVidia didn't want to have their Ti class card beaten by AMD's cheaper Polaris card.
 
Maybe for some model but for say arguably the worst offender of all the 4000 and 7000 series the 4080, why would the price get better once they do not have to compete with 6900xt-6950xt (there is virtually no new 3090-3090ti outhere that compete with it)
https://www.newegg.com/p/pl?N=4814 100007709 601357248 601399539&d=rtx+3090&isdeptsrh=1&Order=1

On newegg already I am not sure a single 3080-3080ti still complete either:
https://www.newegg.com/p/pl?N=4131 4814 601357282 100007709&d=rtx+3080&Order=1

There about nothing and the cheapest 3080 10gb (Zotac at $670, not ship by newegg) cost too much versus a 4070 to make sense, seem like some supply chain automated more than something that would be bought by someone over a $600 Asus 4070.

You could be right until those well priced 6000s does not move (high end ampere offer seem to have been bad since until last black friday), AMD do not release the 7800-7700 series and until they do nothing move in the price-performance offer, when they do it, it gives them the option to do so.

If and as long Nvidia can sales 814mm H100 for $35-40k on is TSMC nvidia 4 orders, they could be happy with not moving that much gaming card, specially if they keep the halo-mindshare in that space fully with the 4090.

Like Turing they could go with mindling sales to not loose the newer higher price that was build and adjust just a bit with the 5000 thousand series, if the competition is happy to go with it, themselves enjoying the same high price, when there only 2 company, not a Chinese one or really intel yet it is quite easy to coordinate without having to say anything.
You are looking at North America the smallest of the sales regions, extend that to South America, Europe, or Asia and there are more floating around than Nvidia knows what to do with, made worse by all the unofficial refurbished units kicking around.
The 4080 is a funny beast because there currently isn't a workstation equivalent, the AD103 would be used in the RTX 5000 ADA card but Nvidia has yet to announce that one, I am thinking because there were stability problems that were fixed in the AD103-301 revision, so just as the RTX 4000 SFF ADA was announced pretty low key and under the table I expect them to do the same with the RTX 5000 ADA. Though all this just means they are rolling out those RTX 6000 ADA units as fast as TSMC can print them and using their failures to supply the 4090 markets and leaving the 4080 supply to its own devices.
This is a shitty time to be a PC gamer, nothing is priced right and what is being delivered is either too much or too little for its intended job it's not fun and I don't like it.

That said though the RTX 4000 SFF ADA looks like a beast, the A2000 was good at its job but the scalpers ruined that for everybody, the 4000 looks to be much better and priced better too, sort of excited about that.
 
Wowsa $450........Boy Nvidia sure does like ripping off customers!

The 4060ti should be $350 and called the 4060. The 4070 should be called 4060ti and priced at $500, and the 4070ti should be called the 4070 and priced at $600.
We'll see if it's Nvidia ripping customers off or a supply chain ripping everybody off when we get to see financials and compare margins, I suspect a little of both.
For example, we have an electronics design course in the grade 12 class, they have to sit down and design their own power supply that they then use to power their various projects over the semester. In 2019 the materials for each student to do that came in at around $60 each, 2020-2022 the course wasn't offered, and now we are looking at getting it back up again and we are finding the very same board blanks, resistors, capacitors, transformers, from the same suppliers, made by the same brands... are clocking in at $150 per student. So the administration is asking me to find cheaper suppliers, which I am failing at doing, while they discuss how to handle the price increase because $60 was already pushing the limit and parents were pissed at paying that, $150 is not going to happen. So they are left either not offering the class, which is unpopular, or just eating the price difference on the components, which is also unpopular. So if I am seeing prices on the basic stuff like that nearly triple I have to assume that the major AIBs are seeing some sort of increases as well that go well beyond simple inflation.
 
I think it's safe to assume that a multi billion dollar company has more money then your local high school.

Still doesn't explain the massive increase in cost the 2000s introduced and further. You are kidding yourself if you think Nvidia doesn't have bigger margins than a few years ago
 
I think it's safe to assume that a multi billion dollar company has more money then your local high school.

Still doesn't explain the massive increase in cost the 2000s introduced and further. You are kidding yourself if you think Nvidia doesn't have bigger margins than a few years ago
2019 - 61.2%
2020 - 62.0%
2021 - 63.3%
2022 - 64.9%
2023(so far) - 56.9%
Nvidia said in their shareholder meeting that they are eating some costs and not passing them down to their board partners right now because it would make it impossible for them to hit certain price points. (I suspect they are paying a lot for their custom N4 node)
Nvidia has increased a few % every year from 2011 onwards when they broke 50%. But their numbers right now put them back at their 2016 margins.
 
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At the days that was "normal", I do not remember by Geforce 4 Ti 4200 aging that badly, but I sold it quick so did not follow up much. I obviously did not have the GeForce 2 renamed GeForce 4MX in mind when I talked about the 4 series.
As someone who owned and still has a Radeon 8500, I do remember how many Geforce 4 Ti owners were mad that they couldn't play new games since they required DX8.1. Geforce 4 MX is still a Geforce 4, just like the GTX 1030 DDR3 is still a GTX 1030, or how a RTX 3060 8GB is still a RTX 3060 with 4GB missing, or how the GTX 1060 3GB is still a 1060. Nvidia has been assholes for a while.
I can see AMD in strange situation, they probably want to release 6900xt type of performance at the high price has well, but make little sense has long as you can simply pick a 6800xt-6900xt instead. Or maybe there is something more serious going on, on the new stuff, but could it be just it ?
AMD doesn't know how to price their 7800/7700/7600 GPU's. AMD depended on Nvidia's success to gauge their prices, but since Nvidia is failing at selling anything less than a 4090, it would make AMD take a step back.
 
As someone who owned and still has a Radeon 8500, I do remember how many Geforce 4 Ti owners were mad that they couldn't play new games since they required DX8.1. Geforce 4 MX is still a Geforce 4, just like the GTX 1030 DDR3 is still a GTX 1030, or how a RTX 3060 8GB is still a RTX 3060 with 4GB missing, or how the GTX 1060 3GB is still a 1060. Nvidia has been assholes for a while.

AMD doesn't know how to price their 7800/7700/7600 GPU's. AMD depended on Nvidia's success to gauge their prices, but since Nvidia is failing at selling anything less than a 4090, it would make AMD take a step back.
The Geforce 4 MX was not a Geforce 4. It was literally a rebranded Geforce 2 MX card. It may have been on a different processing node than the original Geforce 2 MX but it was still architecturally a Geforce 2. The number of people who got screwed over by that was huge.
 
The Geforce 4 MX was not a Geforce 4. It was literally a rebranded Geforce 2 MX card. It may have been on a different processing node than the original Geforce 2 MX but it was still architecturally a Geforce 2. The number of people who got screwed over by that was huge.
The problem was and still is the name. You go buy a RTX 3060 8GB you think you're getting the same 3060 as you see on most review sites but minus 4GB of ram. It's not the same card. The Geforce 4 MX is a Geforce 2, but rebranded. Nvidia still plays this game today, and will likely continue to do so. You'll also notice that Nvidia likes to fuck over people who pay relatively low amounts of money for a GPU. Geforce 4 MX was a budget card, like the GTX 1030 DDR3, like the GTX 1060 3GB, and the RTX 3060 8GB. All taking advantage of their name. Nvidia is doing this with the RTX 4060, if they price it at $450 and I don't doubt they will.

GTX 660 $230
GTX 960 $200
GTX 1060 $300 <-- most people bought these for $150 after the 2017 cryptocrash
RTX 2060 $350 <-- these made a come back during COVID due to their eventually decline in price
RTX 3060 $330 <-- which nobody paid for because of COVID
RTX 4060 "$450" ¯\_(ツ)_/¯

The RTX 4060 is a 60 class GPU by name, not by price. GTX 1060's flooded the market after the 2017 crash, which is why it was the #1 GPU on steam for so many years. The RTX 2060 was a failure until Nvidia eventually lowered the price to make way for the 3060, but due to the price drop a lot more people bought 2060's over 3060's. The 3060's are selling well now because of the yet again cryptocrash, and you can find them easily for under $300 used on Ebay. Nobody will buy them for $450. Even at $400 it would be a hard sell over alternatives.
 
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As someone who owned and still has a Radeon 8500, I do remember how many Geforce 4 Ti owners were mad that they couldn't play new games since they required DX8.1. Geforce 4 MX is still a Geforce 4, just like the GTX 1030 DDR3 is still a GTX 1030, or how a RTX 3060 8GB is still a RTX 3060 with 4GB missing, or how the GTX 1060 3GB is still a 1060. Nvidia has been assholes for a while.

AMD doesn't know how to price their 7800/7700/7600 GPU's. AMD depended on Nvidia's success to gauge their prices, but since Nvidia is failing at selling anything less than a 4090, it would make AMD take a step back.
Nvidia might be posting its lowest profit margins since 2016 but their sales are about in line with the 2018-2019 numbers, it's not just GPUs that are stupidly priced right now it seems to be most of the electronics industry as a whole.
Companies who only make mid-tier resistors, capacitors, and voltage regulators posting their highest profits ever, there is a lot more at play here than Nvidia being greedy and AMD not knowing how to price things, because electronics companies who have been posting 60+% profit margins for almost a decade are begging investors not to sue because now they can only take a 50'ish percent margin because that is all the market will bare while still charging more than they ever have before.

Too many companies who were making 15-20% profits and dealing with mass volume got a taste of the good life and now charge double what they did before while outputting the same or less are fucking things up across the board. Its a shitty time to be trying to build or sell anything electronic right now.
 
Maybe for some model but for say arguably the worst offender of all the 4000 and 7000 series is the 4080, why would the price get better once they do not have to compete with 6900xt-6950xt (there is virtually no new 3090-3090ti outhere that compete with it)

I think it’s clear this was an attempt at price anchoring and testing the market. We saw price improvements from Turing to Ampere for the same reason I expect we’ll see price improvements from Ada to Hopper (or once old stock is cleared out of earlier cards). From what I can see, 4080 sales aren’t good, and it’s not because it’s a bad card, it’s because no one thinks it’s worth what they’re selling it for. The price will get better because Nvidia is re-learning the lessons of Turing that the upper limit price for gamers is not the same as the upper limit price for miners, I really think it’s that simple.

But it’s Nvidia, so don’t hold me to that lol.
 
Nvidia might be posting its lowest profit margins since 2016 but their sales are about in line with the 2018-2019 numbers,
You mean when they released the RTX 2000 series that nobody bought at the time?
it's not just GPUs that are stupidly priced right now it seems to be most of the electronics industry as a whole.
CPU's, ram, and motherboards are pretty cheap. SSD's are really cheap. Laptops are relatively the same price as before COVID. It's just the GPU's.
Too many companies who were making 15-20% profits and dealing with mass volume got a taste of the good life and now charge double what they did before while outputting the same or less are fucking things up across the board. Its a shitty time to be trying to build or sell anything electronic right now.
Yes
 
You mean when they released the RTX 2000 series that nobody bought at the time?
Their figures were actually pretty good then, they sold more gaming GPU’s in 2018-2019 than they had in 2017, now it may have been the very start of the latest mining craze but coming off a mining bubble burst and a panic buying spree to land about where you were at your best isn’t a bad thing.

CPU's, ram, and motherboards are pretty cheap. SSD's are really cheap. Laptops are relatively the same price as before COVID. It's just the GPU's.
DDR 4 is cheap, DDR5 is what it is, and Motherboards are the most expensive they have been prices on them went up an average of $50, and previously I might have been oh because PCIe5, and, and, and, now I’m not so sure.
And laptops have not remained the same as they were pre covid, the prices are but they have gotten much cheaper on build quality which I didn't think was actually possible but here we are.
 
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I laughed when I saw the reviews of the 4070. Usually the new 70class is faster than the old 80 class.

I hated paying for my 4090, but at least it is a monster. Gaming aside I render a lot of my cad models to make my sales drawings look better and it is worth it. Ray traced view port updates are real time for reasonable scenes.

I feel bad for the younger guys. I couldn’t have paid what they are asking for cards in my 20s. My 4090 cost more than all my my builds with monitors up to say 5 years ago when I started having more disposable income.

I’m pretty sure I built a gtx 470 sli surround setup with used dell monitors for around what a 4080 costs now after tax.
 
DDR 4 is cheap, DDR5 is what it is, and Motherboards are the most expensive they have been prices on them went up an average of $50, and previously I might have been oh because PCIe5, and, and, and, now I’m not so sure.
DDR5 is expensive because it's new like when DDR4 and DDR3 was new. The only motherboards that are pricey are AMD AM5 boards. Stick with AM4 or Intel and you won't see expensive boards. I'm sure at some point AM5 boards will drop in price once AMD stops breathing in the copium.
And laptops have not remained the same as they were pre covid, the prices are but they have gotten much cheaper on build quality which I didn't think was actually possible but here we are.
Build quality is questionable, though my Lenovo IdeaPad 3 failed right as the warranty ended. I still can't figure out why it stopped turning on. Right now the top selling laptop on Amazon is the M1 and M2 Apple laptops, because they're discounted. Some pretty good choices, even ones with discrete GPU's. Steam's Hardware Survey shows the RTX 3060 laptop GPU is very popular.
 
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I find it funny that AMD hasn't launched any new GPU's in a while. There's no RX 7800, 7700, 7600, and etc. With AMD officially lowering the price of the 7900 XT by $100, it still isn't enough. Both the 7900 XT and XTX can easily be found for their official pricing because they think they can do what Nvidia isn't doing.
Nvidia drives the market. AMD has learned not to be the "go first guy" is all. Waiting in the wings as any intelligent company who isn't market dominating would do.
AMD GPU RAM/Speed/Price are all Nvidia determined. AMD after Nvidia. Make sense?
 
If you think that the cards are priced high now wait till China invades Taiwan and they demo the factories.
Is this outcome being priced into the market? Is fear of a Chinese takeover contributing to inflated prices because companies are worried that they may need to live off of the fat that they can build up now while the global supply chain readjusts in a post every semiconductor is made in Taiwan world?
 
Wowsa $450........Boy Nvidia sure does like ripping off customers!

The 4060ti should be $350 and called the 4060. The 4070 should be called 4060ti and priced at $500, and the 4070ti should be called the 4070 and priced at $600.

Wait until the actual 4060 (non-Ti) gets released and it's just a rebadged 3060 12GB with DLSS 3 support and they compare how much faster it is to the 3060 8GB POS Nvidia released.
 
I do wonder what their end game is. I feel like this stems from the 4080 mess a while ago. It got rebadged as a 4070TI right? Wouldnt that mean that all cards below this are now a half tier down in performance?
 
Wait until the actual 4060 (non-Ti) gets released and it's just a rebadged 3060 12GB with DLSS 3 support and they compare how much faster it is to the 3060 8GB POS Nvidia released.
Sadly no, DLSS 3 still needs the optical flow accelerator that the 3000 silicon doesn't have.
They could rebadge them similar to how the 1000 series became 1660, an 8GB 3060 could be rebadged as the RTX 1660, which is confusing enough to play into Nvidia's naming conventions.
Samsung has mostly fixed the node issues that made the 3000 series so ungodly problematic to manufacture, and as part of the fix it improved performance, density, and power, by about 10% from when Nvidia was using it so it would be an option.
 
Nvidia drives the market. AMD has learned not to be the "go first guy" is all. Waiting in the wings as any intelligent company who isn't market dominating would do.
AMD GPU RAM/Speed/Price are all Nvidia determined. AMD after Nvidia. Make sense?
I agree with AdoredTV in that AMD gave up. In order for AMD to compete against Nvidia they would need to spend a lot of money. Money that would ultimately be a waste because Nvidia always has a faster card ready to beat AMD. If AMD beats Nvidia in pricing then it's a race to the bottom, which doesn't benefit either company. If AMD were to price their RX 7800 for $600, nobody would buy it, but price it down to $400 and Nvidia would drop their prices to match and thus AMD wouldn't get anymore sales. This is why I think AMD has an unwritten agreement with Nvidia to basically keep their prices relatively close to Nvidia's in order to drive GPU prices higher. Kinda like price fixing.

If AMD wanted to compete, they would price their GPU's relatively low and actually spend R&D into new technologies. Instead of always playing catch up with Nvidia like Ray-Tracing, DLSS, and G-Sync. Intel though will likely price their products to compete, and while their GPU's aren't good in performance, I can see their next generation GPU's being better at this. At some point AMD either has to stop being Nvidia's shadow or start actually competing in the GPU market, because if they won't I'm sure Intel will.

If you think that the cards are priced high now wait till China invades Taiwan and they demo the factories.
If China invades Taiwan then you can kiss both their economies good buy. It's probably the reason China hasn't just taken over Taiwan entirely, because every country in the world won't do business with Taiwan if China were to do this. China will continue to claim Taiwan as theirs while keeping a distance because it makes the most sense to do so.
 
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